Posted by: paulfbove | July 28, 2008

Need more search.

And as this semester of Digital Campaigns comes to a close, I thought this article is a perfect adieu. A start-up from former Google engineers is gunning for Google’s search dominance.

Cuil Inc (pronounced “cool”) is offering a new search service at that the company claims can index, faster and more cheaply, a far larger portion of the Web than Google, which boasts the largest online index. Cuil has indexed a whopping 120 billion Web pages, three times more than what they say Google now indexes, Patterson said, adding the company has spent just $5 million.

So what does this all mean? Well, for starters, anyone who is gunning for Google has to have brass balls. They are massive (Google, not the balls, which would also have to be massive). They are a Website that became a verb for Christsake! As I wrote about previously, they have the Googlebot! They are so huge that I will not link to their Webpage because if you don’t know what Google is, just give me a call and I’ll come over and hit in the head with a hammer cuz you’re stupid! It just seems to me that going after Google would be a daunting task. OK, so Cuil was created by former Google engineers, which presupposes that they know how Google works. And they’ve already indexed 120 billion Web pages. That’s a few more than I read this week for my final project.

But seriously, in my mind it’s not important that somebody is trying to fight Google. What is important is the relevance of search and how it relates to digital campaign strategy and online business in general. Search can make or break a company, a candidate, an entity, whatever. It’s about your brand. If people can’t find your brand, or the first hit they get is negative, you’ve lost. As practitioners of new media, it is our responsibility to help improve search and maintain a strong online brand reputation. The Internet has gone miles to give voters an impression of their candidates, and what the voters can find is often kept in perpetuity. It is hard to hide from what was posted years ago. Somebody will always find it. Search will always be important, but more important will be what is kept out of search. Ahhhh, think about it.

And to end, here’s the final song quote of the semester that fits today’s mood.

“Oh your collegiate grief has left you dowdy in sweatshirts/absolute horror!”

Vampire Weekend “One (Blake’s Got a New Face)”

Granted I don’t have a sweatshirt on because it’s been in the 90s. But I do have the same t-shirt I’ve worn for the past 2 days. And I could really use a shower. And a detox from caffeine. And some sleep. Collegiate grief indeed.

The countdown? Two more classes, one project done to be handed in tonight, one more huge paper due Wednesday at 7:40 pm. Completion thus far? Ummmm, do ideas count as part of completion?

And here’s your pop culture reference to the blog post title

Unfortunately, I can’t embed the video because it’s been removed from YouTube, but here’s a link anyway.


  1. I really hope Coil will make it big. The hype about theme is out there, I’ve seen hundreds of articles about them today just here on and also wrote one myself. Having an idea in my mind that there is someone who could actually stand a fighting chance against the big G makes me feel happy šŸ™‚

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s


%d bloggers like this: