Posted by: paulfbove | July 24, 2008

Obama Love from McCain?

I read this article from Business Week today and watched the accompanying videos that went with it. Granted, in the morning I usually quickly scan a story and then read it in depth later. The article is good, but it’s not the important point here. As I scanned the article, I watched the first video and thought it was a funny “love letter” to Obama from some psychotic fan. It is, but it’s from the McCain camp (you can also view the video on his Website). Watch the video below. So what’s it about? I thought it was a humorous look at how the media is gay for Obama. It shows TV journalists, like Tucker Carlson and Chris Matthews, swooning for him. At the end of the video, you see the stamp “Paid for by John McCain 2008.”

Now, I’ve said it once and I’ll say it again, poli sci degree notwithstanding: 1) I don’t particularly care for politics and 2) I don’t fully understand politics. If the average person out there views this video, there is no indication that it is from John McCain (unless you watch til the bitter end and see the campaign stamp). Apparently, the message has something to do with McCain whining that the media likes Obama better. Guess what? That might NOT be what the video is about, but that’s what I got out of it. As Joe Average viewer, if that’s what I’m getting out of it, chances are others are too. As the article states

This new “Obama Love” video from the McCain campaign may tickle the nutsy Sean Hannity crowd. But I’m thinking it spells “loser” to independents. C’mon, McCain is bitching because Obama is a better communicator? Because the media is paying extra attention to the first African-American candidate with a serious shot at The White House? One wonders what ads and videos McCain and Schmidt might have run in primary ads if he was up against McCain’s hero Ronald Reagan.

So is this a bit of reverse psychology?? Are we supposed to feel bad for McCain because the media doesn’t love him as much? Damned if I know. Is this supposed to be an ironic video? Again, damned if I know because nobody knows what irony is anyway. (I do know that it’s NOT “like ra-ai-in on your wedding day.”) I guess the moral of the story is that the communications people who pull the strings for the candidates ought to think a little harder about how their message will be perceived. Because as far as I can tell from this video, McCain, like the news journalists, is gay for Obama. Did I get the message right, McCain camp?

BTW–if you don’t get the “gay for” reference, brush up on your Simpsons quotes.

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