Posted by: paulfbove | July 17, 2008

Social Media Experts Going Obsolete? Not if we keep using the tubes!

So, this blog here had a good point about whether social media experts are the new Webmasters (i.e., on the road to becoming obsolete). Because I missed the dotcom boom and bust, all I can think is, “Dammit! Too late to the party again?” No matter. I think the future will be people who actually remember how to write and speak face to face. We’ll be needed to fight the robots. Interestingly, it appears that social media experts should have jobs for at least a while longer as we study digital campaigning. Consider that campaigns are just in their infancy of Web 2.0. Yes, digital campaigns all began in 2004 with the Howard Dean campaign, and yes, there have been great strides, but seriously, campaigning is barely scratching the surface of what Web 2.0 has to offer.

The current presidential race has embraced digital media, but it was mostly the Democrats who took off with it. The Republicans were slow to come to the party, and that ultimately can be a big factor in the election. If you look at Obama’s campaign Website, he is indeed everywhere. If there’s a social media application to use, he’s using it. As Cyrus Krohn, Director of the Republican National Committee’s eCampaign Division, informed us in our class, “Republican leadership was slow to embrace technology.” Now they’re playing catch-up. There are many tools out there being used for campaigning, and anyone who studies new/social/digital media knows that micro– and moblogging will really come to the forefront in the upcoming months and years. Twitter anyone? Yeah, everyone is using it now. For class, I just created a digital campaign strategy for Mark Begich, Mayor of Anchorage, Alaska. He’s running against Ted “Tubes” Stevens for U.S. Senator. Anyway, Begich, whose digital campaigning is pretty solid, uses Twitter. Earthshattering? No. But consider that a mayor in Alaska is using it for his Senate bid, and think about all the other seats for Senate, the House, local government, etc. Lots of opportunities for Twitter and the rest of Web 2.0. So I think that social media experts will have jobs for a while.

And here’s some fun stuff about Google Maps.

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