Posted by: paulfbove | March 11, 2008

Podcasting Exploration

If nothing else, I can say I’m consistent because when it comes to showing an example of an Internet entity that is using Web 2.0 with great results I can always rely on KEXP, a radio station based out of Seattle. And so, as usual, when it came to exploring podcasting, I had to look no further than my favorite station. KEXP has been embracing podcasting since 2006 or so and they truly provide a great service to music fans. They offer the following to fans, which is a huge benefit:

  1. KEXP Live Performances Podcast
  2. KEXP Presents Music That Matters Podcast
  3. KEXP Song of the Day

What truly makes these podcasts worthwhile is that the station is providing free music to fans, often new stuff that you can’t get anywhere else. For example, the Song of the Day is exactly what it sounds like–the station podcasts a new song every day. So basically you get over 300 free songs per year just by subscribing to the podcast. The same goes for their other podcasts. You’re getting exposure to new stuff that you might like, but possibly never heard of (another example of the long tail).

I receive podcasts from a number of other online music sources (KCRW, XPN, NPR) and the result is the same. Free music (rare, live, unheard of, new, etc). Upon searching other similar podcasts I’ve now found numerous similar sources to receive music and videos and music news. For me, this is one of the best uses of podcasting around. One other observation is that public and community based organizations have really taken the lead when it comes to podcasting. They are embracing the technology and using it better than many traditional large corporations. I’m not sure what to attribute this to, but it definitely seems to be the case.

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